Internet Online Marketing Advertising Business

Internet Online Marketing Advertising Business’s consists of two parts paid links and free links. Paid links can be obtained from Google, Yahoo!, Ninemsn, Yellow Pages, and many more paid directories and search engines. But the only true way to succeed online is by building your websites page rank and ranking higher with the free results on Google and Yahoo! This is call Search Engine Optimisation or SEO.

Search Engine Optimisation consists of two parts as well on page optimisation and off page optimisation. On page optimisation is basically all about structuring your website correctly with in the content, meta tags, h1, h2, h3, individual page description and keywords layout with in the content on every page this about 20% of the over all optimisation process but you cant start the next step with out have basic or advanced on page optimisation done. The second part of Search Engine Optimisation is off page optimisation, off page optimisation consists of link building programs and article and directory submissions.

In the early days of SEO, the process of gaining top ranking for keywords was much easier than it is today. In those “good old days” search engine algorithms were easy to crack. All you had to do was include the keywords in you wanted to rank for in your title tag of your web page and sprinkle that keyword throughout the content of your page, and chances were you would rank within the top ten results of your favourite search engine. Not surprisingly, over the years search engine algorithms have become increasingly complex, which as had resulted in web sites owners either outsourcing SEO Search Engine Optimisation to a professional firm or try it them self and learn all about it the hard way.