Internet Online Marketing Advertising Business

Internet Online Marketing Advertising Business’s consists of two parts paid links and free links. Paid links can be obtained from Google, Yahoo!, Ninemsn, Yellow Pages, and many more paid directories and search engines. But the only true way to succeed online is by building your websites page rank and ranking higher with the free results on Google and Yahoo! This is call Search Engine Optimisation or SEO.

Search Engine Optimisation consists of two parts as well on page optimisation and off page optimisation. On page optimisation is basically all about structuring your website correctly with in the content, meta tags, h1, h2, h3, individual page description and keywords layout with in the content on every page this about 20% of the over all optimisation process but you cant start the next step with out have basic or advanced on page optimisation done. The second part of Search Engine Optimisation is off page optimisation, off page optimisation consists of link building programs and article and directory submissions.

In the early days of SEO, the process of gaining top ranking for keywords was much easier than it is today. In those “good old days” search engine algorithms were easy to crack. All you had to do was include the keywords in you wanted to rank for in your title tag of your web page and sprinkle that keyword throughout the content of your page, and chances were you would rank within the top ten results of your favourite search engine. Not surprisingly, over the years search engine algorithms have become increasingly complex, which as had resulted in web sites owners either outsourcing SEO Search Engine Optimisation to a professional firm or try it them self and learn all about it the hard way.

Finally, The Best Network Marketing Advertising Strategies for a Home Based Business

If you’re in network marketing, and your business isn’t growing as quickly as you would have hoped for it too, then it’s likely that your advertising isn’t doing its job.

Here’s the deal. Joining a nwm company means that you’ve decided to run your own home based business, and to run any business then there’s got to be advertising involved. Network marketing advertising is what gets the eyeballs to your business opportunity, and therefore get’s bodies in your downline, and furthermore creates big fat residual income checks for you.

All good stuff no doubt. But what type of advertising should you actually be doing? That’s the part where most people get stuck with network marketing.

Why Most People Don’t Advertise Effectively in Network Marketing

The reason is that most new marketers have never had a business of their own. They come into this not even realizing that they need to have an advertising strategy for their home based business. Sometimes it’s because their upline gave them a line of bull saying that “they won’t have to advertise or sell.” So they get started on the wrong foot right off the bat. Other times it’s simply because they’re afraid to get out of their comfort zone and actually do what needs to be done to run a business.

But here’s the point that you need to know about your NWM business…

YOU HAVE TO ADVERTISE!!

More importantly you need to have an effective advertising strategy to follow. The best kind of advertising strategy is one that is laser targeted.

How to Make Your Network Marketing More Effective Starting Today

So here are the 3 steps to effective NWM advertising…

First…Pick One Target Prospect and Get to Know That Target Prospect Immensely Well…

You can’t be all things to all people. And each group of people that you advertise to are going to have their own thoughts, their own lingo, their own traits, their own generalities, their own dreams, etc. Therefore you have to pick one target prospect that you’re going to advertise to, and you have to find out as much about that target audience as you possibly can to direct your NWM advertising toward.

For instance you can target stay at home moms, stay at home dads, students, professionals, real estate agents, CEO’s, military personnel, etc. The list goes on and on, but the point is that you pick one person and direct all of your advertising at them.

Second…Find Out Where These People Hang Out…

In order to stick your advertising in front of your target audience, you have to know where these people are hanging out. By hanging out of course I mean what do they read, what websites do they visit, what radio stations do they listen to, what shows do they watch, etc.

To make it simpler, if you’re mostly advertising online, then which websites these people visit, and if they hang out in discussion forums will give you a quick head start!

The point is that you must know exactly where to stick your network marketing advertising or else the audience that you’re advertising may never even see it. So this is crucial to find out and find out fast.

Third…Speak Directly to Them

So if you’ve done your job and picked the audience, and then found out about them, and where they hang out, then this means you know a great deal about them. In fact you may know more about them than they themselves know.

This means that when you create your network marketing advertising you can now speak directly to them. You can use their lingo, and you can hit those red hot buttons that get them to act. You can use their wants and desires to make your network marketing opportunity much more appealing to them. This doesn’t mean lie to them, this just means to use what you know about your opportunity, and match it up with the emotional parts of them that will make them like it.

Much like when you’re trying to get a friend to go to a restaurant or a movie that you want to go to. You use what you know about that person to talk up the features of the restaurant that will benefit them. This is how you conduct your network marketing and make it as effective as possible.

Get YOUR Network Marketing In High Gear…

Alright so if you’ll use what you’ve just learned and apply it to your network marketing, you’ll know more about advertising than 90% of your competition who are just throwing up anything, trying to be everything to everyone, and hitting obstacles at every turn.

Go now and start your network marketing advertising the right way!

How To Build Your Knowledge In Digital Marketing With Online Courses, Easy Steps To Follow

Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills.

You will be surprised if you know how easy and fun it is.

I want to take you through my personal experience, it won’t be long, don’t worry.

I came from Italy two years ago, after I finished my degree course in marketing.

I wanted to find more job opportunities in England, because I think here every business is marketing orientated and as you can’t do marketing without knowing English.

I though that with my degree I could find some profession in marketing.

Although I have done many job interviews with different companies and agencies I didn’t find the right role for me.

I realize that, the skills that the companies wants now are different from the skills that I have learnt during my degree course, for the reason that all the companies are digital orientated.

I decided then to find a way to learn how to get into digital.

I am going to share with you how to switch your knowledge from traditional into digital, all the information I give you come from my personal experience, so are already tested.

So let me give you a quick guide on how to covert your traditional marketing education into digital.

When we are done you will know exactly how to start looking for a real improvement in your career. Ready? Let’s start.

Step 1

Search on Google for a course that allows you to learn both theoretical and practical knowledge.

With a Google search with the right keywords you will find a lot of courses, for example you could search for ‘digital marketing course plus internship’, or ‘digital marketing course for graduates’.

When you think you found the course that fits for you, read some reviews to make sure you are doing the right choice, you can call their costumer service to let them explain how the course is structured.

When you find the course that satisfy your needs you can start to convert your traditional skills into digital skills.

Based on my persona experience, I found the ‘ Osborne training’ digital marketing course, it was exactly what I was looking for, a course organised in two sections, the live class section and a period of internship with a digital marketing agency.

Step 2

When you start the course you will understand the difference between digital marketing and traditional marketing, exploring the basis of digital marketing and the main tools to become a digital marketer.

According to my experience after the course enrolment I started the online live classes with a private tutor who guided me from the marketing basis to the search engine marketing, digital marketing tools to advertise a company and the marketing strategy to build a business.

I have learnt how to use tools such as Google AdWords, Google AdSense, Facebook Ads and how to create and send marketing e-mails.

With the knowledge of this tools you can now boldly get into the digital marketing world, the more you practice and the more you better understand how to deal with the different scenarios you would face.

Step 3

You’re almost done!

Now that you finally have understanding in how to use the main digital marketing tools, you are ready to use them.

How to start though?

Normally to use this tools you should have a business, a web site or a Facebook page that you want advertise.

The easiest way to start, if you don’t have a business to promote, is to create a Facebook page and try to build awareness of it.

Facebook offers a platform, called ‘Facebook advert manager’, to advertise your own page, business or website, it’s easy and fun to practice.

If you choose a digital marketing course which allows you to do an internship or a work experience, you could practice and be guided into the responsibilities.

Going back to my personal experience, after the theoretical part I have done the Internship programme, which consist in a period of 3 months work experience made up of doing the task that a digital marketer would deal on a daily basis routine.

Duties like managing a blog, developing and managing digital marketing campaigns to raise brand awareness, tracking conversion rates and making improvements to the website, designing strategies to drive traffic to the company website, utilising techniques including paid search, SEO and PPC.

After completing all this tasks I got the skills to start looking to find a job as digital marketer!

That is the path I followed to convert my knowledge in traditional marketing into digital skills.

Are you ready to start the conversion? Don’t waste anymore time, find the course that fits for you and begin to learn something useful to your career.